Urbanform is a New York developer that designs, builds and sells its own homes. Since 2011 we have completed 1,240 of them across fourteen sites.
Eleanor Hart founded Urbanform after fifteen years running construction for larger developers, convinced that the people who build a home should be the same people who sell it and look after it afterwards.
We still work that way. Every building is designed by an architect we choose for that site, built by our own site teams and sold from our own sales galleries. The person who hands you the keys is the same person you can call two years later.
the year we started
homes completed
sites bought and built
resident rating on Trustpilot
What we hold to
Space first
Generous ceilings, real storage and outdoor space for every home, before anything else.
Low running costs
Heat pumps, triple glazing and all-electric buildings, so homes are cheap to heat and cool for decades.
One team throughout
We design, build, sell and look after our homes. No hand-offs and no one to blame.
Good neighbors
Public gardens, routes through our sites and street-level spaces that give something back to the block.
2011
Twelve apartments above a parking lot in Williamsburg
2014
First building with our own site team
2018
Studio Calder joins for Marlow Gardens
2023
Halden Wharf, our first waterfront site, bought on Newtown Creek
2025
Marlow Gardens and Stonehouse Row completed
2026
Timber Yard tops out; 1,240th home closed
The people behind the homes
Eleanor Hart
Founder and Chief Executive
Marco Bellini
Development Director
Aiko Tanaka
Head of Design
James Okafor
Head of Land and Investment
Lauren Castillo
Sales Manager, Timber Yard
Tom Whitaker
Sales Manager, Stonehouse Row
Chloe Laurent
Customer Care Manager
Daniel Reyes
Construction Manager, Timber Yard
What a buyer decides in the first ten seconds
first-ten-seconds
Design
Eleanor Hart
Most buyers make up their mind before they reach the living room. Why we design the walk from the sidewalk to the front door as carefully as the homes themselves.
design, arrival, lobbies
New condos in Brooklyn and Queens, fall 2026: steadier, but not cheaper
new-condo-market-fall-2026
Market
Chloe Laurent
After three years of sharp rises, prices across our buildings grew 2.4% in the last twelve months. Where demand is still outrunning supply, and what that means for buyers.
market, prices, new development
Price lists, offering plans and incentives: how new-condo pricing works
new-development-pricing-explained
Buying
Lauren Castillo
Buying from a developer is not like buying resale. A plain guide to how prices are set in a new building, what the offering plan tells you, and how to pitch an offer.
buying, pricing, offering plan
How we photograph homes that are not built yet
preparing-for-photography
Design
Marco Bellini
Most buyers see an Urbanform home in pictures long before it exists. How we make renderings, photograph model residences and film the site, and what we will not do.
renderings, photography, pre-construction
A weekend in Gowanus, by someone who lives there
weekend-in-gowanus
Neighborhoods
Aiko Tanaka
Greenmarkets, park walks, a canoe on the canal and a view of the harbor. How a local spends a weekend in Gowanus, and why buyers fall for it.
gowanus, area guide, weekends
Moving into a new building with a pet: what to know first
moving-in-with-a-pet
Living
Chloe Laurent
A new building is a big change for a dog or cat, and for your neighbors. The building rules to check, the paperwork to have ready, and how to make the first weeks easier.
pets, moving, new buildings
Building energy grades explained, and why they matter to condo buyers
energy-grades-explained
Buying
Tom Whitaker
What the letter grade by a New York building's entrance measures, how Local Law 97 links it to your common charges, and what makes a new building efficient.
energy, local law 97, condos
The first-time buyer's checklist, from pre-approval to moving day
first-time-buyer-checklist
Buying
Daniel Reyes
Buying your first home in New York takes around two to three months from accepted offer to keys. Every step in order, with the paperwork you need at each one.
first-time buyers, mortgages, buying