We buy sites across New York City, work with landowners on zoning and approvals, and bring in investors project by project. One team from the first appraisal to the last closing.
For landowners
If you own a site, a building or a parking lot, we will tell you what it could become and what we would pay for it, usually within two weeks.
What we look for
All-cash purchase
We buy outright, with no financing contingency, closing in as little as eight weeks.
Subject to approvals
We pay more once a rezoning or approvals are granted, and cover the cost of getting them.
Joint venture
You keep a share of the land and of the profit, and we run the project.
01
Tell us about the site
02
We appraise it
A zoning analysis, a massing study and a price, within two weeks.
03
We agree terms
A letter of intent, with your advisors, and an exclusivity period.
04
We build
of homes delivered or under construction
projects since 2011
average return on cost
Fund a building or a block of rentals, delivered at a fixed price and on a fixed schedule.
Invest alongside us in a single project, with quarterly reporting on cost, schedule and sales.
Senior and mezzanine lending, secured on approved sites.
Everything you send stays confidential. James Okafor, our Head of Land and Investment, replies to every inquiry personally.
What a buyer decides in the first ten seconds
first-ten-seconds
Design
Eleanor Hart
Most buyers make up their mind before they reach the living room. Why we design the walk from the sidewalk to the front door as carefully as the homes themselves.
design, arrival, lobbies
New condos in Brooklyn and Queens, fall 2026: steadier, but not cheaper
new-condo-market-fall-2026
Market
Chloe Laurent
After three years of sharp rises, prices across our buildings grew 2.4% in the last twelve months. Where demand is still outrunning supply, and what that means for buyers.
market, prices, new development
Price lists, offering plans and incentives: how new-condo pricing works
new-development-pricing-explained
Buying
Lauren Castillo
Buying from a developer is not like buying resale. A plain guide to how prices are set in a new building, what the offering plan tells you, and how to pitch an offer.
buying, pricing, offering plan
How we photograph homes that are not built yet
preparing-for-photography
Design
Marco Bellini
Most buyers see an Urbanform home in pictures long before it exists. How we make renderings, photograph model residences and film the site, and what we will not do.
renderings, photography, pre-construction
A weekend in Gowanus, by someone who lives there
weekend-in-gowanus
Neighborhoods
Aiko Tanaka
Greenmarkets, park walks, a canoe on the canal and a view of the harbor. How a local spends a weekend in Gowanus, and why buyers fall for it.
gowanus, area guide, weekends
Moving into a new building with a pet: what to know first
moving-in-with-a-pet
Living
Chloe Laurent
A new building is a big change for a dog or cat, and for your neighbors. The building rules to check, the paperwork to have ready, and how to make the first weeks easier.
pets, moving, new buildings
Building energy grades explained, and why they matter to condo buyers
energy-grades-explained
Buying
Tom Whitaker
What the letter grade by a New York building's entrance measures, how Local Law 97 links it to your common charges, and what makes a new building efficient.
energy, local law 97, condos
The first-time buyer's checklist, from pre-approval to moving day
first-time-buyer-checklist
Buying
Daniel Reyes
Buying your first home in New York takes around two to three months from accepted offer to keys. Every step in order, with the paperwork you need at each one.
first-time buyers, mortgages, buying