Choose a model residence and a time. A sales manager will confirm by phone or email, usually within the hour while the gallery is open.
What a buyer decides in the first ten seconds
first-ten-seconds
Design
Eleanor Hart
Most buyers make up their mind before they reach the living room. Why we design the walk from the sidewalk to the front door as carefully as the homes themselves.
design, arrival, lobbies
New condos in Brooklyn and Queens, fall 2026: steadier, but not cheaper
new-condo-market-fall-2026
Market
Chloe Laurent
After three years of sharp rises, prices across our buildings grew 2.4% in the last twelve months. Where demand is still outrunning supply, and what that means for buyers.
market, prices, new development
Price lists, offering plans and incentives: how new-condo pricing works
new-development-pricing-explained
Buying
Lauren Castillo
Buying from a developer is not like buying resale. A plain guide to how prices are set in a new building, what the offering plan tells you, and how to pitch an offer.
buying, pricing, offering plan
How we photograph homes that are not built yet
preparing-for-photography
Design
Marco Bellini
Most buyers see an Urbanform home in pictures long before it exists. How we make renderings, photograph model residences and film the site, and what we will not do.
renderings, photography, pre-construction
A weekend in Gowanus, by someone who lives there
weekend-in-gowanus
Neighborhoods
Aiko Tanaka
Greenmarkets, park walks, a canoe on the canal and a view of the harbor. How a local spends a weekend in Gowanus, and why buyers fall for it.
gowanus, area guide, weekends
Moving into a new building with a pet: what to know first
moving-in-with-a-pet
Living
Chloe Laurent
A new building is a big change for a dog or cat, and for your neighbors. The building rules to check, the paperwork to have ready, and how to make the first weeks easier.
pets, moving, new buildings
Building energy grades explained, and why they matter to condo buyers
energy-grades-explained
Buying
Tom Whitaker
What the letter grade by a New York building's entrance measures, how Local Law 97 links it to your common charges, and what makes a new building efficient.
energy, local law 97, condos
The first-time buyer's checklist, from pre-approval to moving day
first-time-buyer-checklist
Buying
Daniel Reyes
Buying your first home in New York takes around two to three months from accepted offer to keys. Every step in order, with the paperwork you need at each one.
first-time buyers, mortgages, buying